Post by account_disabled on Mar 6, 2024 5:25:59 GMT 1
Cities are clones. 'Urbanization' tends to make cities equal to each other. This is a not very optimistic statement that El País publishes today in an interesting report signed by Lluís Pellicer. Although there are paradigmatic cases of urban personality ("the Gran Vía and the Castellana in Madrid, the Passeig de Gràcia in Barcelona, the Champs Elysées avenue in Paris, Oxford Street in London, Kurfürtendamm or Friedrichstrasse in Berlin...") the reality in Generally it is very different... and bland. ciudad The geographer Francesc Muñoz of the Autonomous University of Barcelona defines this process with the term «urbanization», a neologism that describes the boom in housing construction in the outer ring of metropolitan areas, the thematization of city centers, the irruption of franchises that match the urban landscape (the article cites the case of Goya Street in Madrid, "almost an exact copy" of Pelai in Barcelona). Added to this is the constant loss of inhabitants (a process that is associated with the modernization of urban centers and the rise of tourism). On the other hand, values such as authenticity, personality and one's own character are increasingly valued by professionals and students around the world.
A paradigmatic example is Barcelona: its ability to attract talent - the true socioeconomic engine of cities - is not only due to having top-level international companies and research centers, but also the complementary offering of art galleries, cocktail bars, the climate, the sea. Because these elements have a very powerful effect. But here arithmetic has its rules: while Barcelonans' discontent with the city grows (there are Industry Email List no shortage of reasons), foreigners increasingly give better scores. In this context, for 15 days we can see the Visca Barcelona campaign in Barcelona (an apt play on words between Vivo en Barcelona and Viva Barcelona). Carried out by the Shackleton agency, this ambitious campaign spreads through marquees, media, internet, social networks... In addition, citizen participation is enhanced to promote a participatory project that aims to strengthen the union between the city and its citizens. It is the great urban challenge.Skoda already sells 31% more than Seat and is reinforced as VW's third brand." With this headline La Vanguardia describes the crossroads at which Seat finds itself. seat cars «Volkswagen's commitment to Skoda as the group's cheap brand has left Seat confused.
The Czech brand already sells 31% more than the Spanish brand, has expanded its industrial capacity, has entered new markets and has an ambitious plan to launch new models. (…) And while Seat's position within the consortium remains unclear, Skoda's growth plans are ambitious, with more models, more markets and plants in China and Russia. Founded in 1950, Seat responds to the Spanish Tourism Automobile Society. It started with a majority participation of the National Institute of Industry (51%), six banks (42%) and the Italian Fiat. In 1986 Volkswagen acquired 51% of Seat's shares and at the end of that year increased its participation to 75%. Thanks to this agreement, Seat begins to export to the rest of Europe. MODEL. Seat's entry into the group of sports brands has been a strategy that has not borne fruit: Seat's brand positioning and product has nothing or little to do with that of Audi... It is a strategy that has worked for When Ford acquired Volvo Cars in 1: it integrated this brand into its Ford Premier Automotive Group division and thus maintained its image as a select brand alongside Aston Martin, Jaguar and Land Rover. Consistent.
A paradigmatic example is Barcelona: its ability to attract talent - the true socioeconomic engine of cities - is not only due to having top-level international companies and research centers, but also the complementary offering of art galleries, cocktail bars, the climate, the sea. Because these elements have a very powerful effect. But here arithmetic has its rules: while Barcelonans' discontent with the city grows (there are Industry Email List no shortage of reasons), foreigners increasingly give better scores. In this context, for 15 days we can see the Visca Barcelona campaign in Barcelona (an apt play on words between Vivo en Barcelona and Viva Barcelona). Carried out by the Shackleton agency, this ambitious campaign spreads through marquees, media, internet, social networks... In addition, citizen participation is enhanced to promote a participatory project that aims to strengthen the union between the city and its citizens. It is the great urban challenge.Skoda already sells 31% more than Seat and is reinforced as VW's third brand." With this headline La Vanguardia describes the crossroads at which Seat finds itself. seat cars «Volkswagen's commitment to Skoda as the group's cheap brand has left Seat confused.
The Czech brand already sells 31% more than the Spanish brand, has expanded its industrial capacity, has entered new markets and has an ambitious plan to launch new models. (…) And while Seat's position within the consortium remains unclear, Skoda's growth plans are ambitious, with more models, more markets and plants in China and Russia. Founded in 1950, Seat responds to the Spanish Tourism Automobile Society. It started with a majority participation of the National Institute of Industry (51%), six banks (42%) and the Italian Fiat. In 1986 Volkswagen acquired 51% of Seat's shares and at the end of that year increased its participation to 75%. Thanks to this agreement, Seat begins to export to the rest of Europe. MODEL. Seat's entry into the group of sports brands has been a strategy that has not borne fruit: Seat's brand positioning and product has nothing or little to do with that of Audi... It is a strategy that has worked for When Ford acquired Volvo Cars in 1: it integrated this brand into its Ford Premier Automotive Group division and thus maintained its image as a select brand alongside Aston Martin, Jaguar and Land Rover. Consistent.